Polls and the Presidential Election

Posted on 24 September 2016

Have you been following this year’s wild Presidential election?  Find out what the polls teach us about this year’s contest, and how America’s pollsters try to make sense of an election that is very different from anything we have seen in generations.

Josh Libresco will explain why it is especially difficult for pollsters to make predictions this year, and what techniques they use to understand how and why people vote as they do.  Josh has worked in marketing research and polling for more than 30 years.  He has spoken on polling and research issues throughout the United States and in Europe, and has conducted thousands of research studies on a great variety of issues.  Josh has worked for Opinion Research Corporation and The Harris Poll, and is currently Executive Vice President of The OSR Group, an international marketing research and polling firm.